Community Economic Profile - City of Rancho Mirage

Rancho Mirage Economic Profile

Overview

Contact

Rancho Mirage City Hall
69-825 Highway 111
Rancho Mirage, CA 92270
Phone: (760) 324-4451

Rancho Mirage is located in the heart of the Greater Palm Springs Valley. This vibrant and beautiful tourist destination is 110 miles east of Los Angeles, 110 miles northeast of San Diego, and 270 west of Phoenix.

Rancho Mirage is in the geographic center of the valley providing easy access to Interstate 10 and Highway 111. It is within 10 miles of the Palm Springs International Airport. The City is known for beautiful country clubs, golf courses, luxury automotive dealerships, spas, exquisite dining, state of the art medical facilities, year-round cultural offerings, and the brand-new Rancho Mirage Observatory.

Rancho Mirage is in close proximity to a wide variety of attractions such as the Palm Springs Aerial Tramway, The Living Desert Zoo & Gardens, Coachella and Stagecoach music festivals, and Joshua Tree National Park, to name a few. The City is also a significant participant in the annual Modernism Week and Desert X Art Exhibit.

The community is known for quality development, high household incomes, high home values, exceptionally low crime rates and as a year-round tourist destination. Tourism is abundant within the Palm Spring Valley, with over 13.6 million visitors spending over $5.5 billion in 2017 alone. Since 2012, room demand has outpaced room supply, indicating an opportunity for additional hotel development.

The City is currently seeking resorts and hotels, mixed-use developments, entertainment options, and unique retail. Staff looks forward to discussing these opportunities. For more information, please see the reports below or contact Rancho Mirage City Hall.

Reports

Click to view the report

Sales Tax Update

2020

Business Environment

Top employers

Over 10,000 people are employed by the nearly 1,700 business organizations in Rancho Mirage.

In 2016, Employment in Rancho Mirage was dominated by the Health and Medical service industry (35.4%) according to the California Employment Development Department. Retail sales (inflation adjusted) in the City of Rancho Mirage decreased by 31% between the years 2006-2010 reflecting the downturn in the economy but increased by 14.3% between 2011 and 2015.

Principal Employers – 2016	Employees	Primary Description
Eisenhower Medical Center	2,480	Hospital / Clinics
Agua Caliente Resort & Casino	1,300	Casino
Omni Rancho Las Palmas Resort & Spa	500	Hotel
Westin Mission Hills Resort & Spa	470	Hotel
The Ritz Carlton Rancho Mirage & Spa	397	Hotel
Hazelden Betty Ford Center	269	Rehabilitation Center
indiGO Auto Group225 Auto Sales & Service	225	Auto Sales & Service
Mission Hills Country Club	211	Country Club
Cheesecake Factory	180	Restaurant
Home Depot	149	Home Improvement

Development friendly

Utilities, infrastructure and land development are carefully planned and Rancho Mirage’s reputation as a prestigious community of quality commercial and residential development was earned through the use of a carefully planned economic development strategy in conjunction with development standards that promote and encourage quality commercial and residential development. Rancho Mirage’s approach focuses on:

Fast-track, streamlined permit process
Quality City services
Carefully planned infrastructure
Entrepreneurial “can-do” attitude to development

Those in the development field who desire to match their end product with Rancho Mirage’s development expectations will protect and truly enhance their investment. During the past ten years, Rancho Mirage experienced over $1.2 billion worth of construction and building activity.

The City of Rancho Mirage recognizes that “time is money” and is committed to easing the regulatory and development processing system. Rancho Mirage prides itself on having experienced, entrepreneurial, helpful, and above all else courteous city staff.

Major Business Areas

Monterey Marketplace

Destination, regional shopping center
with expansion opportunities.

Highway 111

Major arterial through the Coachella Valley with prime retail, restaurant and office development including The River at Rancho Mirage.

Eisenhower Medical Center

Leading health care facility, including the Barbara Sinatra Children’s Center, Luci Curci Cancer Center and the Betty Ford Clinic.

The River Shopping Center

Located in the heart of the of the Palm Springs valley, this lifestyle shopping, dining and entertainment complex is an unmatched environment of style and beauty.